Wednesday, 24 June 2009

Pizza Hit rebrands to The Hut



With a significant decline in sales, Pizza Hut is responding to the tough economic times by launching a new branding strategy. Will ‘The Hut’ make you want to eat out again?

The subject points to a discussion on whether or not the choice to move away from a brand name that has had such an impact both on our screens and in our bellies for over 50 years is worth it?
Is this the 'new you' era for brands? We've seen it with Norwich Union, ooops I mean 'Aviva' and now with Pizza Hut...oops sorry I mean ‘The Hut'. Is this just another publicity stunt, just like the Pasta Hut campaign? Or will this stick? Time will tell!

No comments:

Post a Comment